He intended the slightly bolder designs for white-on-black text, so they would look the same to a viewer as black-on-white. There can be different reasons for using a font but if you are a professional designer and want to give a new shape to your designs then using this typeface free is not a bad idea because it is one of the most liked fonts around the world. You can also use it in your designs and make them more unique than ever before. It is one of the most downloaded fonts on the web until now. It also contains Avenir next font but it can be downloaded separately from our website. Frutiger explains that this was a response to the effects of how people perceive color.
It comes in many different formats and some of them are TTF, OTF, and zip formats. But as said before no font can beat this font style and creativity for any type of design.īecause of the Avenir font family uniqueness, there are many graphic designers who would like to use this beautiful font in their design projects. He said he felt an obligation to design a linear sans in the tradition of Erbar and Futura but to also make use of the experience and stylistic developments of the twentieth century.
As the name suggests, the family takes inspiration from the geometric style of Futura Font developed in the 1927s that took the circle of Avenir font as a basis. The word of this font is French for “future”.